Video marketing to promote your business
It’s all about conversions!
The chances are that you have a website and you’ve written lots of copy so as to encourage your customers to buy but have you thought about video marketing?
Maybe you’re driving lots of potential clients to your website (if you’re not, talk to us about that) and some will buy your product or service. However, a huge percentage (probably 99%! Yes, the average is about 99 out of 100) will not buy.
You see, the real money is not in the people that buy, it’s the 99% that don’t buy. “
There is something you can do about it…
When a website gets 100 people visiting, and only one person ends up buying something, this means 99 people didn’t make a purchase. Think of it like this: for every 100 people who come to look, 99 of them walk away without buying anything. That’s a lot of missed chances to get a new client/patient, almost like 99 out of 100 times, the opportunity just slips away. For therapists looking to get better at marketing we can help you find new ways to encourage more of those visitors to use your services, instead of leaving without taking action. One of the great ways to achieve better engagement is through video marketing?
If you can manage to increase that 1% to 2% then you will have just doubled your turnover.
Think what that means!!!
And then think what will happen if you push that up to 3% or 4%. “
The reason that only 1 in 100 people buy is either they don’t want your product/service or you didn’t get the benefits of your product/service over quickly or powerfully enough.
Now if you’re driving people to your website that don’t want your product or service, then that’s a problem with your advertising. But, assuming that everyone that visits your website wants your service, then that means that you have not managed to get across what makes you passionate about your product/service.
It’s like a train pulling in to Jo Bloggs Therapy Station with 100 potential clients/customers on it and only1 gets off, all the rest, that aren’t engaged, wave as the train pulls out.
This is where video marketing can help!
We work with a sister company Kindfame Productions and they will create cost effective a video marketing campaign for your website and social media that can revolutionise your conversion rate. Everybody knows that video marketing is the most powerful way to get your message across. When done properly, it engages the potential customer and allows your passion to come across.
Video marketing allow your potential client to get to know you a little bit too. Hopefully they like you and what you stand for. This is important because people buy from people they like and this is the main reason that video marketing is so powerful.
There is another benefit to using video on your site…
Video content on your website is essential, and here’s why.
Web videos are a strong tool to generate organic search traffic. Many companies are spending a lot of money to improve where they rank in Google through SEO. Very few are doing the same for video, despite the fact it’s a lot simpler and cheaper.
Web videos are an innovative and cost effective way of improving where you rank in Google.
Google’s search ranking system favours websites with video content, and as there is a lack of video available on the web, especially in the therapy field. Good quality video on your site gives you a real advantage over your local competitors.
Video gives you the opportunity to introduce yourself to perspective customers in a more personable way than text or pictures. It also allows them to better understand what your business has to offer. It is well known that video is by far the most powerful form of media.
What video works best?
As we only work for small businesses, we have a good idea on what works best for them.
Small businesses don’t have the budget or the time for big video productions, but fortunately they don’t have to. A professionally shot and edited “talking head” video has a dramatic affect on the way potential customers feel about your business.
Kindfame can shoot “talking head” videos on a suitable background that are well lit with great sound that look professional. There are three types of talking head videos we recommend for small businesses. These are:-
The Introduction
This video is generally placed on your home page and explains what you stand for and what you stand against. You introduce your company, what you do and how it can help.
- Easy to consume
- Engages the viewer
- Sells without selling
The Product or Service
Here you explain what your particular service or product does. These are particularly useful on product pages or landing pages, where you drive potential new clients to.
- Creates brand awareness
- Involves the customer
- Pre sells product/service
The Testimonial
All you need is a testimonial from a customer. It can be any comment written on your site or even on a thank you card. We can have an actor voice them for you.
- Creates social proof
- Instills confidence
- More engaging
What you get
At the moment Kindfame Production offer our clients a 50% reduction on their Video For Small Business Starter Pack. This phenomenal offer is a one time offer and is only available to our clients. That means you can get 3 minutes of professional video for just £250.
- 3 minute bespoke video service.
- Divide your three minutes into three one-minute videos or one two-minute video and one-one minute video.
- Talk about the services you offer and how you can help clients with different needs.
- Scripting will be up to you, but we will review your scripts before filming and send you a pack with helpful tips and examples.
- 1 hour in our professional studio.
- You will be able to choose from specially prepared backdrops to suit your taste.
- We will provide a free-of-charge service to host your videos online – all you have to do is embed the link into your website!
- All videos will be professionally shot on two Hi Definition cameras as well as professionally lit and edited.
- Videos can be personalised with your logo.
When and where
Filming will take place at Kindfame studio in Wallington, Surrey on Mondays and Fridays, in hourly time slots. There are only a few slots available each day so don’t delay if you want to take up the offer.
Order your video now
If you’d like to talk to us, please feel free to give us a call on 020 3637 5090 and have a chat and see how we can help you.