Is your therapy website is performing?
Five questions you need to ask about your website
Does it comply with the Five Golden Rules?
Obviously any website from Therapy Marketing will conform to the Five Golden Rules. But, if you are getting one from someone else, make sure they build these rules into your website.
Does it portray your desire to add value to your clients lives?
This is done when the content is being written. If someone else is writing the content will they get your passion for the work across in what they say? You need to have at the least a very large input into this area. It is much better to write the original draft yourself as it will reflect your desires, beliefs and most important of all, your passion for your therapy.
Does it contain lots of original content?
Your best bet is to provide the content for your website yourself. It’s all too easy for a website designer to take content from another website and change a few words and say it is original. But don’t think for a second that Google will be fooled. Google will spot plagiarism a mile off and your website will be marked down for it. Google demands ORIGINAL content. If not, you will not achieve a high ranking in Google.
Can you add, alter and delete your website content yourself?
At Therapy Marketing all our websites now are built in WordPress. This is an industry standard content management system (CMS) that Google loves. It helps create links which all goes to making a high ranking website. Best of all the software is completely free and completely configurable by you or millions of other website designers, so you are not tied in to one.
Is it easy to navigate and read?
Nowadays with all the Google updates it is important for your website to look clean, uncluttered and easy to read. It is all about user experience and now Google measures your site on that user experience. Ignore this at your peril.
Therapy Website Design
Okay, so here’s the sales pitch. Well actually we’ll just set out what we do and leave you to judge whether we are the best choice for you.
At Therapy Marketing, when we design and build a website for you, we focus on the list below, over and above the Five Golden Rules.
When we design a website these are the key priorities. This helps us to build-in high search engine rankings from the start, which means you get more quality potential clients looking at your website
Search Engine Optimisation
Making your website search engine friendly means being very careful about the design. There are quite a lot of fancy features within website design that can severely hamper search engines like Google from indexing your site properly. We work on the Keep It Simple Stupid (KISS) principle. Our website designs avoid these traps.
Quality Interesting Content
As discussed earlier this is so important, and we would recommend you at least do the first draft, because interesting content on your website is crucial to attract the interest of your visitors and then the search engines. They will rank websites with interesting content higher than those without it. So make sure your website has lots of interesting content.
Choice of keyword phrases
The keyword phrases you select will determine what clients will visit your site. You have to think how your prospective clients will search for a therapist in your area. We will advise and assist you in choosing them.
Your contact page
Direct your visitors through to your contact page
Building a relationship with the site visitor is the primary role of any website. Having built that relationship with the prospective client, you want to be guiding them to making contact with you, either by phone or email, with the ultimate goal of them making an appointment with you.
Ease of Navigation
It is important to make navigating around your site as easy as possible. Be aware that a lot people are not very computer literate, especially the older generation. We ensure a simple navigation structure, allowing your visitors to find the information that they are looking for.
Professional look and feel
Your website should look and feel professional but it should also be fast. Nothing drives visitors away from a site faster than waiting for pictures to load and display. Speed is king.
We have talked a lot about what we do but don’t take our word for it. Take a look at some of the websites we have built over the years and see how they perform in the search engines.