Is your therapy website is performing?
Any website designer should know how to make your website perform well in search engines. They should be confident in their design’s SEO capabilities and more than happy to provide you with access to statistics showing how many visitors you are getting and where they are coming from.
At Therapy Marketing, we set up a Google Analytics account for every website we build. This allows you to see where your visitors are coming from, how many you are attracting, and which keywords are performing best for you. This valuable information helps you determine whether your website performance is up to scratch.
Five questions you need to ask about your website
Does it comply with the Five Golden Rules?
Obviously any website from Therapy Marketing will conform to the Five Golden Rules. But, if you are getting one from someone else, make sure they build the rules into your website. But there are other things you need to address.
1. Is it designed to be responsive i.e. to work on desktops, laptops, tablets and phones?
In today’s digital world, having a website that looks great on any device is more important than anything else. This is what we call a “responsive” website. But what does that really mean, and why does it matter?
What Is a Responsive Website?
A responsive website ensures your website performs well by automatically adjusting its layout and content to fit the screen size of the device it’s being viewed on. Whether someone is visiting your site on a smartphone, tablet, laptop, or desktop computer, a responsive website guarantees everything looks clean, organised, and easy to navigate.
Why Does Responsiveness Matter?
- Mobile Usage Is Huge: More people are browsing the web on their phones than ever before. If your website isn’t easy to use on a mobile device, you could be turning away potential customers without even realising it.
- Better User Experience: A responsive website makes sure your visitors can easily find what they’re looking for, no matter how they’re accessing your site. This keeps them engaged and more likely to take action, whether that’s booking an appointment, making a purchase, or contacting you.
- Improves Search Engine Rankings: Search engines like Google prioritise responsive websites in their search results. This means that having a responsive site can help more people find you online, giving you a competitive edge.
- Future-Proofs Your Website: As new devices and screen sizes continue to emerge, a responsive website will adapt to these changes. This means you won’t need to constantly redesign your site to keep up with the latest technology.
In short, a responsive website is key to providing a positive experience for your visitors, improving your online visibility, and ensuring your site is ready for the future. It’s a simple step that can have a big impact on your business!
2. Does it portray your desire to add value to your clients lives?
This is done when the content is being written. If someone else is writing the content will they get your passion for the work across in what they say? You need to have at the least a very large input into this area. It is much better to write the original draft yourself as it will reflect your desires, beliefs and most important of all, your passion for your therapy.
3. Does it contain lots of original content?
Your best bet is to provide the content for your website yourself. It’s all too easy for a website designer to take content from another website and change a few words and say it is original. But don’t think for a second that Google will be fooled. Google will spot plagiarism a mile off and your website will be marked down for it. Google demands ORIGINAL content. If not, you will not achieve a high ranking in Google and thus your website performance will be low.
4. Can you add, alter and delete your website content yourself?
At Therapy Marketing all our websites now are built in WordPress. This is an industry standard content management system (CMS) that Google loves. It helps create links which all goes to making a high ranking website. Best of all the software is completely free and completely configurable by you or millions of other website designers, so you are not tied in to one.
5. Is it easy to navigate and read?
Nowadays with all the Google updates it is important for your website to look clean, uncluttered and easy to read. It is all about user experience and now Google measures your site on that user experience. Ignore this at your peril.
Therapy Website Design
Okay, so here’s the sales pitch. Well actually we’ll just set out what we do and leave you to judge whether we are the best choice for you.
At Therapy Marketing, when we design and build a website for you, we focus on the key priorities listed below, in addition to the points mentioned above and the Five Golden Rules.
Our approach ensures that your website performs at its best, with high search engine rankings built-in from the start. This means your site attracts more quality potential clients, increasing the likelihood of converting visitors into customers.
Search Engine Optimisation
Making your website search engine friendly means being very careful about the design. There are quite a lot of fancy features within website design that can severely hamper search engines like Google from indexing your site properly and damage your website performance. We work on the Keep It Simple Stupid (KISS) principle. Our website designs avoid these traps.
Quality Interesting Content
As previously mentioned, this is incredibly important, and we recommend that you at least complete the first draft. Interesting content on your website is crucial for capturing the attention of your visitors and attracting search engines. Websites with engaging content are ranked higher than those without it. To ensure your website performs well, make sure it’s filled with valuable, interesting content.
Choice of keyword phrases
The keyword phrases you select will determine what clients will visit your site and that effects your website performance. You have to think how your prospective clients will search for a therapist in your area. We will advise and assist you in choosing them.
Direct your visitors through to your contact page
Building a relationship with the site visitor is the primary role of any website. Having built that relationship with the prospective client, you want to be guiding them to making contact with you, either by phone or email, with the ultimate goal of them making an appointment with you.
Ease of Navigation
It is important to ensure your website performs well by making navigation as easy as possible. Keep in mind that many people, particularly the older generation, may not be very computer literate. At Therapy Marketing, we create a simple and intuitive navigation structure, allowing your visitors to easily find the information they are looking for.
Professional look and feel
Your website should look and feel professional but it should also be fast. Nothing drives visitors away from a site faster than waiting for pictures to load and display. Speed is king without it website performance suffers.
We have talked a lot about what we do but don’t take our word for it. Take a look at some of the websites we have built over the years and see how they perform in the search engines.