Video marketing to promote your business
How Video Marketing Boosts Conversions for Therapists
The chances are that you have a website and you’ve written lots of copy so as to encourage your customers to buy but have you thought about video marketing?
Maybe you’re driving lots of potential clients to your website (if you’re not, talk to us about that) and some will buy your product or service. However, a huge percentage (probably 99%! Yes, the average is about 99 out of 100) will not buy.
You see, the real money is not in the people that buy, it’s the 99% that don’t buy. “
Boost Client Engagement with Video Marketing for Therapists
When a website attracts 100 visitors and only one person converts into a client, it means that 99 opportunities were lost. For therapists, this translates into 99 missed chances to grow your practice. But here’s the good news—there’s something you can do about it. By improving your marketing strategies, specifically through video marketing, you can encourage more visitors to take action instead of leaving your website without booking a session.
With the power of video marketing for therapists, even a small increase in conversion rates can have a huge impact. For instance, if you can boost your conversion rate from 1% to 2%, you’ve effectively doubled your revenue. Imagine what that could mean for your practice!
And then think what will happen if you push that up to 3% or 4%. “
If only 1 out of 100 people are booking your therapy services, it’s usually because they either don’t need your service, or you haven’t communicated the benefits clearly and effectively. In many cases, it’s not that people don’t want what you offer, but rather that your message isn’t coming across in a powerful or engaging way.
If your advertising is attracting the right people, but they’re not converting into clients, this means you’re not showcasing the passion and value behind your services effectively.
Imagine it like a train arriving at your therapy website with 100 potential clients. Only one steps off the train, while the rest leave, unengaged, without learning how your services can help them. This is where video marketing can make all the difference.
How Video Marketing Can Boost Your Therapy Practice
We partner with our sister company, Kindfame Productions, to create cost-effective video marketing campaigns for your website and social media. These campaigns can transform your conversion rates and help your therapy practice grow. Video marketing is one of the most powerful tools to get your message across, and when done correctly, it deeply engages potential clients by allowing your passion and expertise to shine through.
Through video marketing, your potential clients can get to know you and what your practice stands for, making it easier for them to connect with you on a personal level. This is crucial, as people are more likely to book services with therapists they feel a connection to. Video marketing helps build that connection, which is why it’s so effective.
And there’s an added benefit to using video on your website…
Why Video Content is Essential for Your Therapy Website
Video content is one of the most effective tools for generating organic search traffic. While many businesses invest heavily in SEO to improve their Google rankings, few take advantage of video marketing, even though it’s often simpler and more cost-effective.
By adding video content to your therapy website, you’re not only boosting engagement but also improving your site’s ranking on Google. Google favours websites with videos, giving you an edge over competitors who haven’t yet embraced this powerful marketing tool—especially in the therapy field, where video is still underused.
Video marketing allows you to introduce yourself to potential clients in a more personal and engaging way than text or images. It helps prospective clients better understand your services, building trust and connection before they even reach out. Video is widely regarded as the most impactful form of media, making it an essential component of your website’s strategy.
Unlock the Power of Video Marketing for Therapists
Nowadays, video marketing for therapists is a powerful tool to connect with potential clients and build trust. At Therapy Marketing, we specialise in helping therapists promote their practice through engaging video content that highlights your services and creates a personal connection with your audience.
Whether you’re looking to introduce yourself, explain your approach, or share client success stories, therapy video marketing allows you to engage with potential clients in a meaningful way. Videos can give prospective clients a glimpse into your practice, making them feel comfortable and confident in choosing you as their therapist.
Types of Video Content for Therapists
Our expert team can help you create a variety of videos that are perfect for promoting your therapy practice, including:
- Introduction Videos: Let potential clients meet you before they walk through the door. Showcase your personality and approach to therapy.
- Client Testimonials: Real stories from satisfied clients can build trust and credibility, encouraging others to seek your services.
- Explainer Videos: Use therapy video marketing to demystify what happens in a therapy session, helping clients feel more at ease.
- Educational Videos: Provide valuable insights on mental health topics and establish yourself as an expert in the field.
Why Video Marketing Works for Therapists
Video marketing for therapists works because it allows you to create a personal connection with potential clients. By showing them who you are and how you can help, videos give clients a chance to get to know you before they commit. This builds trust and increases the likelihood of conversion. Video is also an excellent way to increase visibility for your practice online, as videos are highly shareable across social media and perform well in search engine results.
Boost Your Online Presence with Video SEO
We understand that creating videos is only part of the strategy. To truly maximise the potential of video marketing for therapists, it’s important to optimise your videos for search engines. Our team will help you implement video SEO best practices, ensuring your videos rank higher on platforms like YouTube and Google. This includes using relevant keywords like therapy video marketing, creating engaging video descriptions, and adding accurate tags and captions.
Maximise Your Reach with Video Distribution
Once your video is ready, we help you distribute it across the channels that matter most. From embedding videos on your therapy website to sharing them on social media, we ensure your content reaches the right audience. Whether you’re promoting a therapy video series or a single introduction video, we’ll guide you on how to share it for maximum impact.
Get Started with Video Marketing for Your Therapy Practice
If you’re ready to grow your therapy practice and attract more clients, it’s time to start using video marketing. Our therapy video marketing services are tailored to your needs, helping you create engaging, professional videos that will set your practice apart from the competition. Let’s work together to show the world why your practice is the right choice for those seeking help.
What video works best?
As we only work for small businesses, we have a good idea on what works best for them.
Small businesses don’t have the budget or the time for big video marketing productions, but fortunately they don’t have to. A professionally shot and edited “talking head” video has a dramatic affect on the way potential customers feel about your business.
Kindfame can shoot “talking head” videos on a suitable background that are well lit with great sound that look professional. There are three types of talking head videos we recommend for small businesses. These are:-
The Introduction
This video is generally placed on your home page and explains what you stand for and what you stand against. You introduce your company, what you do and how it can help.
- Easy to consume
- Engages the viewer
- Sells without selling
The Product or Service
Here you explain what your particular service or product does. These are particularly useful on product pages or landing pages, where you drive potential new clients to.
- Creates brand awareness
- Involves the customer
- Pre sells product/service
The Testimonial
All you need is a testimonial from a customer. It can be any comment written on your site or even on a thank you card. We can have an actor voice them for you.
- Creates social proof
- Instills confidence
- More engaging
The Importance of Video in Building Trust for Therapists
In the therapy profession, establishing trust with prospective clients is critical. Video marketing for therapists is an effective way to build that trust, providing potential clients with an opportunity to connect with you on a more personal level before their first session. Video allows therapists to showcase their warmth, professionalism, and approachability; qualities that are often difficult to convey through written text alone.
Personal Connection
One of the key benefits of therapy video marketing is its ability to create an immediate personal connection. By using video, therapists can introduce themselves, share their approach, and let potential clients see and hear how they communicate. This helps clients feel more comfortable, and it establishes trust much faster. An introduction video allows you to talk about your therapeutic approach, explain your services, and share your passion for helping others. This personal connection is a vital part of building trust through video and makes clients feel reassured about starting their therapeutic journey with you.
Transparency and Authenticity
Authenticity plays a major role in building trust. In an age where people value transparency, therapy video marketing allows you to present yourself and your practice in an open, honest way. By offering genuine insights into your therapy practice and your personal approach, you can foster an environment of trust and openness. This is especially important for individuals who may be hesitant or anxious about starting therapy. Building trust through video provides a space for authenticity and allows clients to feel more confident in their decision to seek help.
Establishing Expertise
Video is a powerful tool to establish yourself as an expert in your field. Therapists using video marketing can create educational content that covers common mental health topics, such as managing anxiety, dealing with stress, or practicing mindfulness. These therapy video marketing strategies not only offer value to prospective clients but also showcase your knowledge and professionalism. Videos like these position you as a credible authority, helping to promote your therapy practice with video while demonstrating your expertise in a way that builds trust.
Visual Engagement
Videos are naturally more engaging than written content, making them ideal for grabbing attention and keeping viewers interested. For therapists, this means your message will reach a wider audience and resonate more effectively. A well-crafted video can hold a viewer’s attention long enough to communicate your key points, whether you’re discussing the benefits of therapy or explaining your services. This engagement is essential in video marketing for therapists and can lead to increased client inquiries.
Building Trust Before the First Session
For many clients, the decision to start therapy comes with some hesitation. Therapy video marketing allows you to reduce this uncertainty by giving potential clients a chance to get to know you before they walk into your office. By building trust through video, you can create a sense of familiarity and confidence, making it easier for clients to take that important first step in their mental health journey.
Conclusion: Using video to promote your therapy practice is one of the most effective ways to build trust with potential clients. By showcasing your personality, authenticity, and expertise through video marketing for therapists, you can connect with clients in a personal and meaningful way. Invest in therapy video marketing to grow your practice and foster trust with your audience.
The Return on Investment (ROI)
How Video Marketing Drives Results for Therapists
As a therapist, investing in video marketing can yield significant returns for your practice. Video marketing for therapists is not just a trend; it’s a powerful tool that delivers measurable results in client acquisition, engagement, and overall visibility. Understanding the return on investment (ROI) from video marketing helps you see why it’s a worthwhile strategy for growing your therapy practice.
Increased Client Engagement
One of the most immediate returns you’ll see from video marketing is increased client engagement. Video content is far more engaging than text or static images, making it ideal for capturing the attention of prospective clients. Whether you’re using an introduction video to explain your approach to therapy or sharing educational content about mental health, video allows you to connect with potential clients on a deeper level. This heightened engagement translates into more inquiries, consultations, and ultimately, bookings.
Improved Conversion Rates
Another key aspect of the ROI of video marketing for therapists is improved conversion rates. People are more likely to book an appointment with a therapist they feel a connection with, and video helps establish that connection. By showcasing your personality, approachability, and expertise, video content builds trust, making prospective clients more comfortable with the idea of reaching out. Conversion rates often increase when clients can see and hear a therapist explain their services, leading to higher client acquisition.
Cost-Effective Marketing
Video marketing may seem like a significant investment upfront, but it often proves to be a cost-effective strategy for therapists. Once produced, a high-quality video can be used across multiple platforms—your website, social media, email campaigns, and even paid ads. This versatility allows your video content to reach a wide audience without requiring constant new material. The longevity and multi-purpose nature of video content means that your initial investment can continue generating returns for months or even years.
Higher Search Engine Rankings
Search engines, particularly Google, prioritise video content. By incorporating video into your website, you improve your chances of ranking higher in search engine results, making your practice more visible to potential clients. This SEO boost is a crucial part of the ROI of video marketing for therapists. Videos also tend to increase the amount of time visitors spend on your website, which is another factor search engines consider when determining rankings. The more visible your practice is online, the more likely you are to attract new clients.
Stronger Online Presence
Video marketing strengthens your online presence by positioning your practice as credible, professional, and engaging. Posting videos on platforms like YouTube, Instagram, and Facebook extends your reach far beyond your local community. It also enhances your brand by showing prospective clients that you are tech-savvy and dedicated to providing helpful content. A stronger online presence means more opportunities to connect with clients who may not have discovered your practice otherwise.
Measurable Results
One of the advantages of using video marketing for therapists is the ability to track and measure results. With tools like YouTube Analytics and Google Analytics, you can easily see how your videos are performing—how many views they’re getting, how long viewers are watching, and whether they’re leading to client inquiries. These insights allow you to adjust your video marketing strategy as needed, ensuring that your efforts are driving tangible results.
The ROI of video marketing for therapists is clear—through increased engagement, better conversion rates, cost-effective promotion, and higher search engine rankings, video helps you grow your therapy practice in a measurable way. Investing in video marketing offers long-term benefits that go beyond just client acquisition, strengthening your brand and ensuring continued growth for your practice.
What you get
At the moment Kindfame Production offer our clients a 50% reduction on their Video For Small Business Starter Pack. This phenomenal offer is a one time offer and is only available to our clients. That means you can get 3 minutes of professional video for just £250. With that offer you can kick start your video marketing for a very small investment.
- 3 minute bespoke video service.
- Divide your three minutes into three one-minute videos or one two-minute video and one-one minute video.
- Talk about the services you offer and how you can help clients with different needs.
- Scripting will be up to you, but we will review your scripts before filming and send you a pack with helpful tips and examples.
- 1 hour in our professional studio.
- You will be able to choose from specially prepared backdrops to suit your taste.
- We will provide a free-of-charge service to host your videos online – all you have to do is embed the link into your website!
- All videos will be professionally shot on two high definition cameras as well as professionally lit and edited.
- Videos can be personalised with your logo.
When and where
Filming can take place at Kindfame’s studio in Wallington, Surrey or could be shot in your therapy practice. There are only a few slots available each month so don’t delay if you want to take up the offer.
Order your video now
If you’d like to talk to us, please feel free to give us a call on 020 3637 5090 or email us and have a chat and see how we can help you.
Start your video marketing now