Rule 2. The Three Ways to Grow Your Practice
New therapists and even experienced therapists often have very little knowledge about how to grow their practice. Well why should they they have been trained to be therapists not marketers. But really it is simplicity itself there are three ways, and only three ways to grow your practice:
- Increase the number of clients
- Increase the transaction value of each client
- Increase the referrals from each client
What would happen if you were able to increase each of the above by just 10%?
- Increase the number of clients by 10%
- Increase the transaction value of each client by 10%
- Increase the frequency of purchase by 10%
The turnover of your business will increase by 33%.