Rule 2. The Three Ways to Grow Your Practice

New therapists and even experienced therapists often have very little knowledge about how to grow their practice. Well why should they they have been trained to be therapists not marketers. But really it is simplicity itself there are three ways, and only three ways to grow your practice:

Increase the number of clients
Increase the transaction value of each client
Increase the referrals from each client

What would happen if you were able to increase each of the above by just 10%?

If you

Increase the number of clients by 10%
Increase the transaction value of each client by 10%
Increase the frequency of purchase by 10%

The turnover of your business will increase by 33%.

But that’s just the beginning…

Most of us limit the potential of our businesses because of unconscious beliefs about what we think is possible.

iStock_000008233744XSmall Those beliefs are based on the performance of others and the conditioning of our culture. We live in a society that tends to focus on problems and negativity as opposed to possibility.

Stop for a moment and Dare to Dream. Imagine that over the next year you implement a programme of continuous improvement on your marketing, using all the tools and information that you get from us. As a result, you are able to achieve the following:

Increase the number of new clients each week by 50%
Increase the income from each session by 10%
Increase the number of sessions by 25%

This may seem like a tall order but believe me we helped many many therapists achieve this and a lot more. We’re not saying that it’s easy to achieve but with the right knowledge and a bit of effort (which costs nothing) and lets face it if you don’t have enough clients time is something you have in spades.

So how would this work in practise?

Let’s take an average therapist:

Seeing 2 new clients a week
Charging £50 per session
Seeing them on average for 4 sessions

This therapists annual income based on a 48 hour week would be £19,200 before costs and tax. but lets see what happens when we apply the formula above.

Seeing 3 new clients a week
Charging £55 per session
Seeing them on average for 5 sessions

This therapists annual income based on a 48 hour week would now be £39,600 before costs and tax. This small change can more than double your gross income which could make a significant difference.

How good would your practice be and how many more lives will you change for the better?

How can this be done?

Well to increase the number of new clients is fairly straightforward and we will show you how to do this. But basically when you improve your visibility online and improve the message you give out 50% is probably the least it will increase by. Remember just one extra new client a week makes a profound difference to your bottom line.

Increasing the income can be done by, obviously, raising your prices but that may not be appropriate or you could up sell your clients a product be that vitamins, a CD or some other product.

You could increase the number of sessions by having an after-care package for example.

Theres a lot more to come

Okay let’s move on to the next golden rule – Rule 3 Multiple Pillars of Marketing.