Video production to promote your business
It’s all about conversions!
The chances are that you have a website and you’ve written lots of copy so as to encourage your customers to buy. Maybe you’re driving lots of potential clients to your website (if you’re not, talk to us about that) and some will buy your product or service. However, a huge percentage (probably 99%! Yes, the average is about 99 out of 100) will not buy.
You see, the real money is not in the people that buy, it’s the 99% that don’t buy. “
There is something you can do about it…
If you can manage to increase that 1% to 2% then you will have just doubled your turnover.
Think what that means!!!
And then think what will happen if you push that up to 3% or 4%. “
The reason that only 1 in 100 people buy is either they don’t want your product/service or you didn’t get the benefits of your product/service over quickly or powerfully enough.
Now if you’re driving people to your website that don’t want your product or service, then that’s a problem with your advertising. But, assuming that everyone that visits your website wants your service, then that means that you have not managed to get across what makes you passionate about your product/service.
This is where we can help!
We can create cost effective videos for your home page that can revolutionise your conversion rate. Everybody knows that video is the most powerful way to get your message across. When done properly, it engages the potential customer and allows your passion to come across.
Videos allow your potential client to get to know you a little bit too. Hopefully they like you and what you stand for. This is important because people buy from people they like and this is the main reason that videos are so powerful.
There is another benefit to using video on your site…
In today’s world it has become essential to have video content on your website, and here’s why.
Web videos are a strong tool to generate organic search traffic. Many companies are spending a lot of money to improve where they rank in Google through SEO. Very few are doing the same for video, despite the fact it’s a lot simpler and cheaper.
Web videos are an innovative and cost effective way of improving where you rank in Google.
Google’s search ranking system favours websites with video content, and as there is a lack of video available on the web, video on your site gives you a real advantage over your local competitors.
Video gives you the opportunity to introduce yourself to perspective customers in a more personable way than text or pictures. It also allows them to better understand what your business has to offer. It is well known that video is by far the most powerful form of media.
What video works best?
As we only work for small businesses, we have a good idea on what works best for them.
Small businesses don’t have the budget or the time for big video productions, but fortunately they don’t have to. A professionally shot and edited “talking head” video has a dramatic affect on the way potential customers feel about your business.
We shoot these “talking head” videos on a green screen background and we can super-impose that on any suitable background.
There are three types of talking head videos we recommend for small businesses. These are:-
This video is generally placed on your home page and explains what you stand for and what you stand against. You introduce your company, what you do and how it can help.
- Easy to consume
- Engages the viewer
- Sells without selling
The Product or Service
Here you explain what your particular service or product does. These are particularly useful on product pages or landing pages, where you drive potential new clients to.
- Creates brand awareness
- Involves the customer
- Pre sells product/service
All you need is a testimonial from a customer. It can be any comment written on your site or even on a thank you card. We can have an actor voice them for you.
- Creates social proof
- Instills confidence
- More engaging
What you get
- 3 minute bespoke video service.
- Divide your three minutes into three one-minute videos or one two-minute video and one-one minute video.
- Talk about the services you offer and how you can help clients with different needs.
- Scripting will be up to you, but we will review your scripts before filming and send you a pack with helpful tips and examples.
- 1 hour in our professional studio.
- You will be able to choose from specially prepared backdrops to suit your taste.
- We will provide a free-of-charge service to host your videos online – all you have to do is embed the link into your website!
- All videos will be professionally shot on two Hi Definition cameras as well as professionally lit and edited.
- Videos can be personalised with your logo.
When and where
Filming will take place at our professional studio in Wallington, Surrey on Mondays and Fridays, in hourly time slots. There are only a few slots available each day so don’t delay if you want to take up the offer.
You can pay by debit or credit card (you do not need a PayPal account). To pay by credit card, simply click on the ‘buy now’ button and on the next screen select the “Pay with Credit or Debit Card” option (bottom right).
Order your video now
If you’d like to talk to us, please feel free to give us a call on 020 3637 5090 and have a chat and see how we can help you. Or simply click the ‘buy now’ button below to get started straight away.