3. Create Multiple Pillars of Marketing to Support your practice

Rule 3. Create Multiple Pillars of Marketing to Support your therapy practice

If you want to really maximise your potential for success and rise above the mass of average therapy practice, it is essential that you test and implement multiple pillars of marketing.

Only on pillar of marketingYou should think of your practice in terms of the Parthenon.

Mostly therapists and therapy practices use just one or two forms of marketing to support their business. This is known as the ‘diving board’ system of marketing and looks like this. Each pillar represents one method of marketing; i.e. Yellow Pages or local paper advertising.

A sound marketing strategyInstead, you want the marketing strategy for your therapy practice to look like this, where it is strongly supported by multiple marketing approaches. This gives your therapy practice a more steady flow of clients. The whole purpose of Therapy Marketing is to give you the knowledge and skills to turn your therapy practice into a multiple marketing profit generating machine.

A truly successful and thriving practice will use multiple marketing methods. No matter how good a source of clients one method is you can not rely on it because should it fail then all of a sudden your source of new clients will dry up and you will be left desperately searching for a new source. When you spread your marketing around it reduces the risk of dry periods with only a few new clients coming along. We recommend at least 15 different pillars of marketing – hence the Parthenon analogy.

Okay lets move on to the next golden rule – Rule 4. Testing , Testing and More Testing

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