2. The Three Ways to Grow Your Practice

Rule 2. The Three Ways to Grow Your Practice

3 ways to grow your therapy practiceThere are three ways, and only three ways to grow your business:

  1. Increase the number of clients
  2. Increase the transaction value of each client
  3. Increase the referrals from each client

What would happen if you were able to increase each of the above by just 10%?

If you

    • Increase the number of clients by 10%
    • Increase the transaction value of each client by 10%
    • Increase the frequency of purchase by 10%

The turnover of your business will increase by 30%

But that’s just the beginning… Dare to Dream

Most of us limit the potential of our businesses because of unconscious beliefs about what we think is possible.

Those beliefs are based on the performance of others and the conditioning of our culture. We live in a society that tends to focus on problems and negativity as opposed to possibility.

Stop for a moment and Dare to Dream. Imagine that over the next year you implement a programme of continuous improvement on your marketing, using all the tools and information that you get from us. As a result, you are able to achieve the following:

    • Increase the number of clients by 30%
    • Increase the transaction of each purchase by 10%
    • Increase the frequency of referrals by 40%

 

How good would your practice be and how many lives will you change?

Okay let’s move on to the next golden rule – Rule 3 Multiple Pillars of Marketing.

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