Search Engine Optimisation (SEO)
Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a therapy website primarily involves editing its content and HTML coding, to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
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So what do I do?
We give you all the information you need to do this yourself, we can do it for you if you prefer, or you can pass it on to your web developer. However there are a few main aspects of SEO that are critical to any therapy website in fact any website that wants to rank well on the search engines.
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- Good content i.e. relevant content about the subject that your keywords relate to.
- Therapy related (preferably) inbound links to your site.
- Easy on the eye i.e. not too cluttered and don’t go mad on colours and fonts.
- Easy to navigate with inter-site links.
- Headings, titles and meta descriptions, make sure they contain your keywords.
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The above can be done by our team but that costs you money and is something that, if you know your therapy and what it means,you should be more than capable of doing yourself. Below is an explanation of what they are.
About the Therapy Marketing SEO Team
The mission of Therapy Marketing’s SEO team is to give your therapy practice the opportunity to harness the power of search engines as a marketing medium. When properly utilised, search engine optimisation gives your practice an opportunity to compete at a higher level than your local competitors. Regardless of the size of your practice, you can rely on the SEO services provided by our search engine optimisation team to get your practice in front of prospective clients at the precise moment when they are looking for your help.
“search engine optimisation gives your practice an opportunity to compete at a higher level than your local competitors”
We believe in you making your mind up based on the evidence. So below is a few of the websites we supply SEO services to. Search on Google for yourself and make up your own mind.
By good quality, relevant content. We mean original written content in your own words explaining exactly what your therapy and all the aspects of it and how it can benefit a prospective client. If you do this yourself all of your skills and passions can come through and the prospective client can start to build a relationship with you. The more you relate to the prospective client the more likely they are to become a real client. The words that you write must include the key words that you want Google to return your website to in response to a search.
For example say you run an acupuncture clinic in Birmingham. If you wanted to be on the first page of Google on the search term (keyword phrase) “acupuncture in Birmingham”. In your webpage you might use phrases like “We have been practising acupuncture in Birmingham for 3 years” and “We have been using acupuncture in Birmingham to treat issues like x, y and z”. These keyword insertions need to be natural and relevant to the page subject. At Therapy Marketing we can help you by identifying keyword phrases that are worth targeting to give you the maximum amount of traffic.
Any website that wants to rank well needs inbound links from quality sites. The better the site the higher the value of the link. These links can be achieved easily but it takes effort. All you have to do is find discussion groups, blogs, professional associations and forums that are related to your therapy and start to comment on the discussions. When you start to comment and add value and content to the discussion you are usually allowed to add a link to your website in your signature. At Therapy Marketing we can help you by identifying which sites it is worth you targeting to get the most from the links.
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Some example of what you can achieve with good SEO
The Surrey Institute of Clinical Hypnotherapy
The Surrey Institute of Clinical Hypnotherapy receives over 2500 unique hits every month. 70% of those come from the organic listings (i.e. not paid for) on the search engines.
Top 3 positions on Google on the following search terms (keywords).
Hypnotherapy Surrey
Hypnosis Surrey
Hypnotherapy Croydon
Hypnosis Croydon
Hypnotherapy Wallington
Hypnosis Wallington
Hypnotherapy Carshalton
Plus over 120 page 1 keywords
Avenue Osteopathic Practice Sutton Surrey
Avenue Osteopathic Practice receives over 1800 unique hits every month. 62% of those come from the organic listings on the search engines.
Top 3 positions on Google on the following search terms (keywords).
osteopath Surrey
osteopath Sutton
back pain Surrey
back pain Sutton
neck pain Sutton
frozen shoulder Surrey
osteopathy new mums
Plus over 80 page 1 keywords
Hypnotherapy Devon based in Plymouth
Hypnotherapy Devon receives over 1200 unique hits every month. 85% of those come from the organic listings on the search engines.
Top 3 positions on Google on the following search terms (keywords).
Hypnotherapy devon
hypnosis devon
hypnotherapy plymouth
hypnosis plymouth
ibs devon
hypnobirthing plymouth
anxiety devon
Plus over 100 page 1 keywords
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These positions were correct at the time of publishing. However Google rankings change by the day so positions change all the time.